Privacy policy

Privacy Notice

This Privacy Notice applies to personal information LYMA Life Inc. (“LYMA”, “we”, “us” or “our”) collects from individuals in the United States through our website, App, products, services, customer support, marketing communications and related business activities.

This notice explains the categories of personal information we collect, how we use and disclose it, choices available to you, and privacy rights that may apply depending on your US state of residence.

Summary of how we use your data

We collect personal information to process orders, deliver products and services, operate the LYMA website and App, provide customer support, send marketing where permitted, improve our products and services, prevent fraud and comply with legal obligations.

We disclose personal information to service providers, processors, payment providers, fulfilment partners, analytics providers, advertising and marketing partners, professional advisers, and authorities where required or permitted by law.

We do not sell, rent, or share SMS opt-in data or SMS consent with third parties for their own marketing purposes.

We may use cookies, pixels, SDKs and similar technologies for site operation, analytics, advertising, measurement, personalisation and security, subject to your choices and applicable law.

Depending on your US state of residence, you may have rights to access, correct, delete, port, opt out of certain uses or disclosures, limit certain sensitive personal information, appeal a decision, and not be discriminated against for exercising your rights.

What does this notice cover?

This is the Privacy Notice of LYMA. It describes how we will make use of Personal Information which you provide to us or which we collect about you.

Please read this notice carefully before you use our site, App, products or services. Where permitted by law, your use of the site, App, products or services indicates that you have read and understood this Privacy Notice.

If you have any queries regarding this Privacy Notice or complaints about our use of your information please contact us at usconcierge@lyma.life and we will do our best to deal with your complaint or query as soon as possible.

Personal information we may collect

The personal information we collect depends on how you interact with us. We may collect the following categories of personal information:

Category	Examples	Sources
Identifiers and contact information	Name, email address, telephone number, postal address, account login details and customer identifiers.	You, your device, service providers and business partners.
Commercial information	Products purchased, order history, subscription details, delivery information, payment confirmations and customer service records.	You, payment providers, fulfilment partners and customer support systems.
Payment information	Payment card details, billing address and transaction information. Full card details are processed by our payment providers where applicable.	You and payment providers.
Internet, device and usage information	IP address, browser type, operating system, device identifiers, app version, interaction logs, cookie identifiers, pixel data and similar technical information.	Your device, website, App, cookies, SDKs and analytics tools.
Preferences and profile information	Country of residence, preferred currency, beauty, wellbeing or skincare interests, product preferences and communication preferences.	You and your interactions with us.
App images and skin-related information	Facial scan images or images you upload or capture through the App, skin progress information, App profile details and related insights.	You and the App.
Communications	Messages, enquiries, complaints, feedback, support records and correspondence.	You and customer support systems.
Inferences	Preferences or likely interests derived from purchases, site or App activity, communication preferences or similar interactions.	Your interactions with us and our service providers.

 

How we use personal information

We use personal information for the following business and commercial purposes:

• to process and facilitate orders, subscriptions, deliveries, payments, returns and customer service requests;
• to verify identity, maintain customer accounts, provide App functionality and deliver requested products or services;
• to provide personalised services, product recommendations, reminders, App insights and customer support;
• to send marketing communications by email, SMS, WhatsApp or other channels where permitted by law and in accordance with your choices;
• to operate, analyse, secure and improve our website, App, products, services and customer experience;
• to measure and improve advertising, marketing campaigns and website or App performance;
• to prevent, detect, investigate or respond to fraud, security incidents, misuse, unlawful activity, claims or other legal matters;
• to comply with applicable laws, regulations, court orders, subpoenas, government requests and legal processes;
• to conduct business planning, reporting, audit, corporate transactions and internal administration.

Direct marketing by email, SMS and WhatsApp

We may send you marketing communications by email, SMS, WhatsApp or other electronic channels where you have opted in or where we are otherwise permitted to do so under applicable law.

By opting in to receive SMS messages, you agree that LYMA may send you recurring marketing, promotional, transactional or service-related text messages at the telephone number you provided. Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase.

You can opt out of marketing communications at any time. For email, use the unsubscribe link in our emails. For SMS, reply STOP, LYMASTOP, END, CANCEL, UNSUBSCRIBE or QUIT, or follow the opt-out instructions in the message. For WhatsApp, follow the opt-out instructions in the message or contact us at usconcierge@lyma.life.

We do not sell, rent, or share SMS opt-in data or consent with third parties for marketing purposes. We may share your information with service providers that support our messaging services, including platform providers, phone carriers, and vendors assisting in the delivery of text messages.

We may retain a suppression record to make sure we respect your opt-out request.

Disclosure of personal information

We may disclose personal information to the following categories of recipients for the purposes described in this notice:

Recipient category	Purpose
Service providers and processors	Hosting, infrastructure, order fulfilment, payment processing, customer support, email delivery, SMS and WhatsApp delivery, analytics, security, image processing and other operational support.
Payment and fraud-prevention providers	Processing payments, validating payment details, preventing fraud and managing chargebacks.
Analytics, advertising and marketing partners	Measuring campaigns, delivering or personalising ads, understanding site and App usage, and improving marketing performance, subject to your choices and applicable law.
Professional advisers	Legal, accounting, tax, insurance, audit and other professional services.
Authorities, courts and parties to legal proceedings	Compliance with law, legal process, investigations, rights protection and safety.
Business transaction parties	Corporate transactions, including a merger, acquisition, financing, reorganisation, sale of assets or insolvency process.

 

We require service providers and processors to protect personal information and to use it only for the services they provide to us, unless otherwise permitted by law.

Sale, sharing and targeted advertising

We do not sell personal information for money. However, some US state privacy laws define “sale,” “sharing” or “targeted advertising” broadly enough to include certain disclosures to advertising, analytics, social media or marketing technology partners, including through cookies, pixels, SDKs and similar technologies.

Where required by applicable law, you may opt out of the sale or sharing of personal information and the use of personal information for targeted advertising by using our cookie preference centre, applicable website controls, Global Privacy Control signals where supported, or by contacting us at usconcierge@lyma.life.

We do not knowingly sell or share personal information of consumers under 16 years of age.

App data, facial scans, biometric information and consumer health data

When you use the LYMA App, we may collect account information, device and usage data, profile information and facial scan images or other images that you upload or capture through the App to help you track skincare progress over time.

Depending on how the App features are configured and the state in which you reside, facial scan images, face geometry, skin-related information or similar data may be treated as sensitive personal information, biometric information, biometric identifiers, biometric data or consumer health data under certain US laws.

We use App data to operate and maintain the App, provide skincare progress-tracking features, display personalised insights, provide customer support, secure the App, troubleshoot issues, improve product performance and, where disclosed to you, conduct research and modelling using de-identified or aggregated data.

Where required by law, we will obtain your consent before collecting or using biometric information, biometric data or consumer health data. You may withdraw consent where required by applicable law by using App settings, if available, or by contacting usconcierge@lyma.life.

We do not sell facial scan images, biometric information or consumer health data. We do not use facial scan images or other App special/sensitive data for third-party marketing unless we have clearly disclosed that use and obtained any consent required by applicable law.

We share limited App data with service providers and processors that support App hosting, infrastructure, analytics, customer support, security and secure image processing. Where these providers process personal information on our behalf, they may only use it in accordance with our instructions and subject to appropriate contractual confidentiality, security and privacy obligations.

If we use App data, SDKs or similar technologies for advertising, measurement or remarketing, we will explain this where required and provide any opt-out or consent choices required by applicable law.

Cookies, pixels, SDKs and similar technologies

Our website and App may use cookies, pixels, SDKs, tags, local storage and similar technologies. These technologies help us operate the site and App, remember preferences, understand how visitors interact with our services, improve performance, prevent fraud, measure advertising and deliver or personalise marketing.

We may use essential technologies that are necessary to provide the website, App or services you request. We may also use analytics, performance, personalisation, social media, advertising and measurement technologies, subject to your choices and applicable law.

You can manage cookie and tracking preferences through our cookie banner or preference centre, browser settings, device settings, platform controls and other opt-out tools we make available. Some browser settings may not block all tracking technologies.

Where required by applicable law, we will honour recognised opt-out preference signals, such as Global Privacy Control, for the browser or device used to send the signal.

Third parties may also use cookies, pixels, SDKs or similar technologies on our site or App to provide analytics, advertising, measurement or social media services. Their use of information is governed by their own privacy notices, unless they process the information as our service provider or processor.

US privacy rights

Depending on your state of residence and subject to applicable legal limitations, you may have some or all of the following rights:

• to request confirmation of whether we process your personal information;
• to request access to personal information we hold about you;
• to request a copy of personal information you provided to us in a portable format;
• to request correction of inaccurate personal information;
• to request deletion of personal information;
• to opt out of the sale of personal information, sharing of personal information, targeted advertising or certain profiling, where applicable;
• to limit the use or disclosure of sensitive personal information, where applicable;
• to withdraw consent where processing is based on consent;
• to appeal our decision where required by applicable state law;
• not to receive discriminatory treatment for exercising your privacy rights.

To exercise your rights, contact us at usconcierge@lyma.life. We may need to verify your identity before responding. You may also authorise an agent to submit a request for you where permitted by law. We may ask for proof of authorisation and may still require you to verify your identity directly with us.

California privacy rights

If you are a California resident, the California Consumer Privacy Act, as amended, may provide you with additional rights, including the right to know, access, correct, delete, opt out of sale or sharing, limit certain uses and disclosures of sensitive personal information, and not be discriminated against for exercising your rights.

In the preceding 12 months, we may have collected the categories of personal information described in the “Personal information we may collect” section and disclosed those categories to the recipient categories described in the “Disclosure of personal information” section for the business and commercial purposes described in this notice.

We may disclose identifiers, internet or device information, commercial information, preference information and inferences to analytics, advertising, social media and marketing technology partners in ways that may be considered “sharing” or targeted advertising under California or other state privacy laws. You may opt out using the methods described in the “Sale, sharing and targeted advertising” section.

California residents may also request information about certain disclosures of personal information to third parties for their direct marketing purposes under California “Shine the Light” law, where applicable.

International processing

LYMA is based in the United Kingdom and may process, store or access personal information in the United Kingdom, the United States and other countries. These countries may have privacy laws that differ from those in your state or country of residence.

Where we transfer personal information internationally, we take steps designed to protect personal information in accordance with applicable law and this Privacy Notice.

Security

We use administrative, technical and organisational safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. No method of transmission or storage is completely secure.

How long we retain personal information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Notice, including to provide products and services, maintain your account, fulfil orders, provide customer support, comply with legal, accounting and reporting obligations, resolve disputes, enforce agreements, prevent fraud and maintain security.

Retention periods vary depending on the type of information, the context in which it was collected, your relationship with us, legal requirements and business needs. Where information is no longer needed, we will delete, de-identify or aggregate it, subject to applicable law.

We may retain opt-out or suppression records to make sure we respect your marketing choices.

Children’s privacy

Our website, App, products and services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe that a child has provided us with personal information, please contact us at usconcierge@lyma.life so that we can take appropriate steps.

Opting out

If you do not wish to receive personalised mailings or other marketing communications, you may opt out by using the “Unsubscribe” option at the foot of our email communications, by replying STOP, LYMASTOP, END, CANCEL, UNSUBSCRIBE or QUIT to SMS messages, by following the opt-out instructions in WhatsApp messages, or by sending an email to usconcierge@lyma.life.

Queries or complaints

If you have any queries or complaints regarding this Privacy Notice or our use of your personal information, please contact us at usconcierge@lyma.life.

Business contact details

LYMA Life Inc. is responsible for the personal information described in this Privacy Notice. You can contact us at usconcierge@lyma.life or at LYMA Life Inc 30 N Gould St Ste N, Sheridan, Wyoming 82801..

Changes to this Privacy Notice

We may update this Privacy Notice from time to time. If we make material changes, we will provide notice as required by applicable law, which may include posting an updated notice on our site or App, emailing you, or providing another appropriate notice.